Hand-tufted · Bhadohi, Uttar Pradesh
Rugs, bath mats, cushions, poufs, mirrors and wall pieces — pulled loop by loop on our own frame, then sent straight to you.
Crafted by hand, weekly
Two collections, one table
The same hands that spend three weeks on a rug spend an evening on a pipe cleaner bloom. Start wherever you like.
The making
Nothing here is automated. This is the whole process, photographed in our own workshop.
01
Drawn out full size, then traced onto the canvas.
02
Wool goes into the vat by weight, not by eye.
03
Two people, one frame, weeks at a time.
04
Sheared, singed, bound and swept clean.
Our story
Walk through it and you hear the same sound in every second lane — the dull thud of a tufting gun, the scrape of a shearing blade, wool dust in the afternoon light.
We grew up around that sound. What we did not grow up around was anyone selling it well. The rugs left in trucks and came back years later in foreign catalogues, with somebody else's name on them.
Bespoke & custom orders
Custom dimensions for your walls, colour stories for your space, bulk orders for cafes and stays, or a gift for one person — tell us what you have in mind and we will put it on the frame. We reply from Bhadohi, usually the same day.
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